I’m proud to be able to officially launch Objectworld’s corporate blog. My goal is to keep it topical, timely and opinionated with a minimum of “marketing” content, as I’m confident that those of you interested in learning about Objectworld’s unified communications solutions for Microsoft-centric small and medium-sized businesses will be able to find it on our corporate site.

I’ve been fortunate, throughout my career, to have been at the forefront of several major market disruptions, yet am amazed at how quickly the buzz around “unified communications” has become part of the technology landscape. Yet, in many ways, the number of voices talking “UC” has only served to raise the noise floor and to make it difficult for the market to get anything resembling a clear signal.

So, what’s this blog all about? I started it because I wanted to help potential customers, partners, analysts and the press understand Objectworld’s take on unified communications. Unified communications, around here at least, refers to software that employees use to improve the way businesses communicate and their employees collaborate. It’s the “what next?” after convergence, and it’s about helping employees to be more productive and helping businesses put customer responsiveness front and center.

In order to keep things interesting, I’m going to try to mix things up with at least three of us blogging regularly, although I also hope to have guest bloggers from time to time. My posts will offer a macro -level, opinionated (and I hope, insightful) commentary on industry trends.

Michael Slavitch, Objectworld’s lead technology analyst will be blogging on some of the key technical distinctions across competing approaches to UC. And in his blogs, Jeff Wissing, Objectworld’s Director of Product Management and Systems Engineering will focus on the “how-to” and practical approaches to getting the most out of a unified communications deployment.

Objectworld Unified Communications Server is really a tremendous product (that’s not marketing — that’s the truth!). If you want, you can learn more about it here. In the meantime, I promise to try to keep things topical and interesting (and keep the marketing to a minimum) but I will reserve the right to brag every once in a while.

Thanks for reading, and be careful out there!

Martin Suter
President