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Objectworld Mashes Up Unified Communications with Corporate Data and Business Processes
Visual service creation environment enables user-created solutions, phone-based applications and services that accelerate return on investment

OTTAWA, Canada — September 30, 2008 — Objectworld Communications Corp., today announced new communications-enabled service creation capabilities with its award-winning Objectworld Unified Communication (UC) Server® software. Users can now take greater control over building their own unified communications process and solutions by “mashing-up” corporate data, business processes (e.g., responding to customer calls, working with partners, providing customers with self-service) and business communications systems (e.g., e-mail, voice, fax). By linking business communications, business processes, and corporate data with phone-based applications and services, SMBs are able to accelerate their return on investment in unified communications.

Objectworld’s offering is unique in the market. UC Server provides a service creation environment for phone-based services and applications with a number of drag-and-drop controls that makes building services and applications visual and straightforward (no complicated PBX programming required). Unlike traditional enterprise IT mash-ups, with Objectworld’s solution the Web isn’t the delivery mechanism; the phone system is. However, the principle is still the same: UC Server provides tools that allow organizations to customize their unified communications solutions to meet their specific business processes and customer expectations. The environment even checks the service logic for you.

“In today’s fast-changing business landscape, low-cost, flexible solutions are very important to small- to medium-sized businesses as they grow large and as they adapt to compete,” said David Levy, Objectworld’s president and chief executive officer. “Until now, communications enabled business process capabilities were expensive — affordably only by large enterprises. With UC Server, SMB customers and solution providers quickly can build unified communications services and applications that link together e-mail, voice, and corporate data, potentially saving tens of thousands of dollars in professional services fees while creating the opportunity to develop new revenue streams.”

“At CCC Technologies, our customers want to deploy unified communications but they also want to apply it for high ROI with phone-based services and applications that link calls, e-mail, and other business processes and corporate data,” said Jim Poull, Vice President of Sales for CCC Technologies, Inc. “For example, a real estate customer may want to make a database of their housing listing available over the phone, or a bank may want to offer full, sophisticated account management services by phone, and that involves connecting the phone with their corporate data stores. Either way, there’s no other product in the market today that makes building these kinds of services as straightforward as Objectworld UC Server.”

Other improvements with this new release of Objectworld UC Server provide improving out-dialing capabilities by detecting fax machines and voicemail. Other features include: new support for audio paging, execution of external applications from a list determined by IT administrators, and improvements to audio file handling, email attachments, data comparisons, and database filtering capabilities.

About CCC Technologies
CCC Technologies is a national distributor of communication and security solutions. Our creative responses to business challenges have made CCC one of the fastest-growing companies in the convergence marketplace. CCC Technologies was founded in 1984 by a group of telecommunications professionals. From the beginning, CCC has embraced the "bleeding edge" of technology, adopting the motto "the first one through the forest gets some scratches". CCC not only has the scratches but the certifications and customers to prove it. Emerging as "The Convergence Company", CCC continues to grow and has proven to be a leader and the "go-to" partner in the convergence marketplace and with IT professionals. For more information about CCC Technologies please call 877-282-9227 or visit http://www.ccctechnologies.com

About Objectworld
Objectworld™ Communications Corp. provides unified communications software solutions that enable small- and medium-sized businesses with Microsoft® Windows® platforms to drive workforce productivity and improve organizational responsiveness. Its award-winning product, Objectworld UC Server®, integrates business communications, business processes and corporate data to deliver a true communications enabled business process solution. Objectworld solutions provide unprecedented simplicity and value to businesses that want to make a smooth transition from simple telephony to a feature-rich unified communications solution, while leveraging their investment in their PBX and Microsoft business systems. For more information, please visit www.objectworld.com.

Objectworld Contacts:

Fran Bosecker
Vantage Communications (for Objectworld)
845-536-1416
fbosecker@pr-vantage.com

Vincent Guihan
Director, Marketing Communications
Objectworld Communications Corp.
613-599-9698 ext. 297
vguihan@objectworld.com

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